Haas School of Business Careers in Entertainment Club
As a member of the Haas School of Business Careers in Entertainment Club at Berkeley, I’ve collaborated on semester-long projects for film studios like AMC Global Media and Warner Brothers. The overarching theme of the work I’ve been tasked with has been finding ways to improve Gen Z engagement with these studio’s social media platforms and streaming services. Along the way, I’ve created and edited social media content for films like Godzilla x Kong, conducted on-campus surveys and focus groups, delved deep into data, and developed branding solutions that have helped these studios attract a younger audience.
Delta Gamma Sorority
As Delta Gamma’s Director of Social Media at Berkeley, I was responsible for our chapter’s Instagram and TikTok accounts, aka the veritable lifeblood of our recruitment efforts. Ultimately, my work deepened my understanding of social media strategy, ideation, and execution, taught me about designing and editing digital assets using platforms like Canva, Adobe Creative Suite, and CapCut, enriched my knowledge of social media content creation and brand alignment, and led to a 57% year-over-year increase in engagement growth across both accounts.
